Pocatello to Raise New Flag September 19

August 17, 2017

Pocatello’s new flag will be flying over the city for the first time September 19.

At 5:15 p.m., at City Hall, the City of Pocatello invites the public to the first official raising of the Gate City’s new flag. The event will feature free stickers, stick flags, and temporary tattoos of the new flag for attendees. A short program will highlight the process that led to the new flag, a ribbon cutting by the Pocatello Chiefs, and members of the Pocatello Veterans Honor Guard conducting the raising the flag.

“I am proud of the committee and their commitment to seeing this effort through to the very end,” said Logan McDougall, Flag Design Ad-Hoc Committee Chairman. “It’s taken longer than anticipated, but we feel we have a flag that represents what Pocatello is and has to offer.”

“Pocatello has received worldwide recognition because of this effort,” said Mayor Brian Blad. “Everyone has had a chance to participate and have their voice heard. I’m excited about the result and excited to be raising this new flag for Pocatello.”

Businesses and residents who would like to pre-order a flag for pickup at the ceremony can contact Anne Nichols at 208-234-6163 or via email at anichols@pocatello.us. The flags are 3 feet by 5 feet and cost $45. Pre-orders must be in by August 31. Businesses that would like to sell flag related merchandise at the event can contact Ms. Nichols as well for more information. Image files of the flag can be found at flag.pocatello.us.

The effort to design an official flag started in late 2015 after the City was approached by residents who had seen a TED talk that highlighted the unofficial flag of Pocatello as the worst city flag in North America as rated by the North American Vexillological Association. The Ad-Hoc Committee was formed in the spring of 2016 and in the fall, the committee accepted submissions from the public. In early 2017, a panel of experts began weighing in on the designs and in March, the public had the chance to offer their opinion on all 709 designs. The effort wrapped up with a public comment period on a final six revised designs. This summer, the City Council approved a resolution that adopted the recommendation of the Flag Design Ad-Hoc Committee as the official Pocatello flag.

City Hall is accessible to persons with disabilities. Program access accommodations may be provided with three (3) days’ advance notice by contacting Dave Hunt at dhunt@pocatello.us; 208.234.6248 or 5815 South 5th Avenue, Pocatello, ID.


City of Pocatello Official Flag Design

Pocatello Flag



Central to this design are the three mountain peaks most prominent to Pocatello—Scout Mountain, Kinport Peak, and Chinese Peak. In addition to representing the natural beauty of Pocatello, the peaks symbolize industry, recreation, and education. The compass rose is a directional emblem symbolizing Pocatello’s central role as a transportation and trade hub for rail, road, and air. In addition to its ties to transportation, the rose also points to our past, present, and future. The color gold represents the region’s agricultural ties and prosperity of the city. The lower white portion of the compass star is suggestive of the snowy peaks that frequent our mountain views. The form also creates an abstract arrowhead to acknowledge the area’s Native American history. The design conveys upward motion, signifying positive hope for the future. The blue symbolizes the sky and blue line near the bottom of the flag symbolizes the Portneuf River.

Color Information

RGB: 54, 97, 173
HEX: 3661ad
PMS: 7685 C

RGB: 219, 47, 50
HEX: db2f32
PMS: 179 C

RGB: 255, 204, 45
HEX: ffcc2d
PMS: 122 C

RGB: 255, 255, 255
HEX: ffffff



© 2016–2017, City of Pocatello.